Introducing the Park Pass – Southwest Activity Challenge |

Introducing the Park Pass – Southwest Activity Challenge

Available: July 26, 2023


Get ready for our newest and most exciting wellness challenge yet! Park Pass – Southwest takes challengers through the breathtaking beauty of the United States national parks in the Southwest region while embarking on a transformative wellness journey.

Park Pass- Southwest is the initial challenge of a four-part series focused on physical activity and inspired by National Parks across the different regions of the United States. It is an innovative challenge designed to inspire and motivate your program participants to explore the natural wonders of the Southwest’s national parks while prioritizing health and well-being. With a mapped route that displays progress, this challenge is an opportunity to embark on a virtual adventure.

Park Pass - Southwest Challenge dashboard displayed in a phone and laptop

How it Works

Interactive Experience: Park Pass – Southwest consists of 10 milestones, each representing a renowned national park in the Southwest. As participants log their activity, they will unlock a new destination filled with fun facts and recommended activities inspired by the park, such as mountain climbers and bear crawls. The awe-inspiring landscapes, diverse ecosystems, and rich cultural heritage of these Southwest National Parks are motivation to stay active:

  1. Arches National Park
  2. Mesa Verde National Park
  3. Carlsbad Caverns National Park
  4. White Sands National Park
  5. Saguaro National Park
  6. Grand Canyon National Park
  7. Zion National Park
  8. Bryce Canyon National Park
  9. Capitol National Park
  10. Canyonlands National Park

Activity Tracking: Log any 20 physical activities, such as walking, hiking, running, or biking, through our user-friendly challenge dashboard. The tracker is customizable, so you can add additional popular activities to the drop-down list making it easier for your participants to log their activity.

Competition: Enrolled participants can join forces with colleagues, friends, or family members eligible for the program and create teams or peer groups to motivate one another. Sharing progress, encouraging healthy competition, and celebrating achievements can lead to higher engagement and outcomes.

Motivation: As participants conquer each milestone, they can receive incentive points and push messages featuring their earned park badges. Messages are tailored to communication preferences, whether by SMS text or email, at the optimal moment for maximum impact.

Park Pass  - Southwest Challenge start and met messages displaying the participant's ability to earn all of 10 National Park Badges

Park Pass – Southwest is an incredible adventure and an opportunity to prioritize well-being and embrace an active lifestyle. Engaging with nature, even virtually, has been proven to enhance mental and physical health, reduce stress, and increase overall happiness.